American Public Media Group Names Liwanag Ojala Chief Transformation Officer

Dec 14, 2021

ST. PAUL, Minn., Dec. 14, 2021 — American Public Media Group (APMG) announced the appointment of Liwanag Ojala as Senior Vice President and Chief Transformation Officer, effective January 10, 2022. In this new role, Liwanag will mobilize the organization’s digital transformation and guide cross-functional initiatives to accelerate new revenue growth, audience growth and impact.

"Liwanag is a highly respected collaborative partner and results-oriented change agent with more than two decades of experience leading digital transformation in both non-profit and for-profit sectors," said Jean Taylor, CEO of APMG. "I am confident that her expertise in building teams to focus on expanding reach and driving digital innovation will position APMG to simultaneously deliver on our mission as a public media company and achieve our objectives for impact and growth."

From 2016 through 2020, Liwanag served as CEO of CaringBridge, a global nonprofit social network dedicated to connecting friends and families facing challenging health journeys. As CEO, she successfully led CaringBridge’s strategic turnaround – repositioning the brand, evolving the culture, strengthening community partnerships and modernizing technology. Prior to CaringBridge, Liwanag served as Vice President, eCommerce for Meijer, Inc, a Midwest-based supercenter chain, where she championed and led its multichannel grocery strategy. She also previously held senior leadership positions at Pear Tree Greetings and CobornsDelivers.com and practiced law at Briggs & Morgan and Spartan Nash. She has served on the APMG/MPR Board of Trustees since 2016, resigning to accept this newly created management role. Liwanag received her Bachelor of Arts degree from Northwestern University and her Doctor of Jurisprudence from the University of Minnesota. She was recently honored with two awards recognizing her success as a leader in the Twin Cities: 100 Who Care Award, by Holding Co & IDEO 2020 and Person to Know in 2020, by Twin Cities Business Magazine 2020.

"I'm both excited and energized by the opportunity to serve as APMG’s Chief Transformation Officer and help this organization continue to innovate and grow," said Liwanag Ojala. “I look forward to working with Jean and the dedicated APMG/MPR team to provide an exceptional listening experience and programming offerings for a broader, more diverse audience."

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About American Public Media Group 
American Public Media Group (APMG) is the largest station-based public radio organization in the U.S., combining multi-regional station operations, national programming creation and distribution and innovative digital, social and mobile services in one organization. APMG’s operations include Minnesota Public Radio® (MPR®), a 46-station network serving nearly all of Minnesota and parts of surrounding states, and Southern California Public Radio, a five-station network serving Los Angeles, Orange County, Ventura County, Coachella Valley, Santa Barbara, and the Inland Empire. Programs produced by MPR’s national programming division, American Public Media® (APM), reach over 17 million listeners with nearly 1,000 public radio stations and over 400 commercial stations nationwide each week. APM is one of the largest producers and distributors of public radio programming in the world, with a portfolio that includes BBC World Service, Marketplace®, and the leading classical music programming in the nation. APM Studios, a division of APM, also offers a diverse array of podcasts featuring the best in food, culture, entertainment, business and investigative journalism. For more information on APMG, visit americanpublicmediagroup.org.